Founder's Message | Vicky Sarin, CA & INSEAD
A Message from Our Founder
Why I Built Eduyush
From one finance professional to another — on fair pricing, genuine materials, and why your postcode shouldn't decide your career ceiling.
Vicky Sarin
Founder, Eduyush · Chartered Accountant (ICAI) · INSEAD Alumnus
Hello, and thank you for being here.
I qualified as a Chartered Accountant in India and later studied at INSEAD. Along the way, I sat professional exams, wrestled with exemption rules, and — like millions of finance professionals across India, the Gulf and beyond — discovered an uncomfortable truth: the world's best finance qualifications are priced for London and New York, then sold unchanged to Mumbai, Dubai and Port Louis.
A study text that costs a UK trainee a night out costs an Indian article assistant a meaningful slice of a month's stipend. The knowledge inside is identical. The ambition of the person buying it is identical. Only the purchasing power is different — and the industry had simply decided that was your problem.
I didn't think it should be. That conviction became Eduyush.
"Talent is evenly distributed around the world. Access to qualifications is not. Eduyush exists to close that gap."
What We Set Out to Do
Rather than compete with the world's best publishers and course providers, we partnered with them. Today Eduyush is an ACCA Registered Learning Partner, an authorised reseller of BPP and Kaplan study materials, an official AICPA & CIMA channel partner, and an authorised Surgent reseller for CPA, CMA, CIA, CISA and Enrolled Agent prep. Every product we sell is genuine, current-edition, and sourced through those formal relationships — priced for the markets we actually serve.
Just as important is what we chose not to do. We don't sell photocopied or grey-market materials. We don't hide fees at checkout. And we don't tell you a qualification is right for you when it isn't — our guides openly say who should not pursue a certification, because your career decision matters more to us than any single sale.
My Three Commitments to You
Fair prices, always. You'll pay what the qualification should cost in your market — typically around half of international list prices — with nothing hidden at checkout.
Genuine materials, every time. If it carries the BPP, Kaplan, AICPA or Surgent name, it came through our official partnership — current edition, valid activation, full publisher support.
A human when you need one. Exam prep doesn't keep office hours, and neither do we. Whether it's an activation question or panic the night before a paper, a real person will help you until it's resolved.
More than a thousand students have left us five-star reviews, and every one of them reads to me like a small proof that this model works: treat professionals in growth markets as first-class customers, and they'll build remarkable careers on that foundation.
If you're weighing up ACCA, CPA, DipIFR or any other path, explore our free guides, use the ACCA fee calculator, or simply write to us. And if you're an institution or university interested in partnering, I'd genuinely love to hear from you.
Thank you for trusting us with a part of your career. We don't take it lightly.
Vicky Sarin
Founder, Eduyush · CA (ICAI) · INSEAD · LinkedIn
Get to Know Eduyush
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